JaneCampbellIngram

I lead product strategy and roadmap for Birchal's regulated crowdfunding platform, spanning investor dashboards, issuer workflows and compliance systems. That includes designing workflow automation across campaign approvals, compliance checks and investor onboarding, partnering with engineering on low-code tools for document generation and disclosure review, driving governance and risk frameworks for releases in a regulated financial services environment, and leading cross-functional squads across product, engineering, legal, marketing and operations.

Provided legal and compliance leadership across Birchal's regulated operations under its AFSL, reviewing and advising on offer documents for compliance with CSF regulations, managing complex regulatory matters, investor complaints and AFSL obligations, and supporting strategic projects across product and customer experience.

Delivered day-to-day legal support across marketing, product and finance. Drafted and negotiated commercial contracts, advised on IP, privacy and corporate compliance, and guided companies through CSF eligibility, disclosure requirements and post-raise obligations.

I operate and scale the brand across Shopify, Amazon, Etsy and eBay, spearheading digital marketing strategy, product design and brand ambassador programs. Along the way I've built an engaged customer community of 10,000+ Instagram followers and a CRM email list of 40,000+ subscribers.

Planned and executed product launches and go-to-market campaigns, producing marketing collateral, sales enablement tools and digital campaigns.

Negotiated and managed partnerships with ecommerce platforms, due diligence providers and service partners, and built the FlippaGrowth and FlippaLegal programs to expand Flippa's service offerings.

Supported clients selling digital assets with valuations, listings and negotiation support, and drafted commercial agreements and legal documentation. Seconded to Austin, Texas for three months in 2019 to help establish Flippa's US office, representing the company at events in Los Angeles and Atlanta and supporting clients in the US time zone.

Founded and scaled a store with 7,000+ product SKUs, managing sourcing, logistics, marketing and customer acquisition, and achieving Top Rated Seller status on eBay. Successfully sold the business in 2019.

Advised on compliance with the Australian Privacy Principles and Australian Consumer Law, delivering ACL training to staff and dealerships nationwide. Drafted and negotiated procurement, supplier and service agreements, managed high-profile sponsorship and ambassador agreements (Richmond Football Club – Jeep, Adelaide Strikers – Jeep, Portsea Polo – Alfa Romeo), reviewed national advertising for Ad Standards compliance, and oversaw FCA's dealership agreement and intellectual property portfolios.

Acted on the sale of a large car dealership from due diligence to completion, plus IPO and reverse takeover transactions. Drafted asset and share sale agreements, shareholder and partnership agreements, loan and security documents, privacy policies and website terms.

Advised on product liability under contract, negligence and Australian Consumer Law, drafted software development, hosting, licensing and maintenance agreements, and acted on numerous SME business sales and purchases.

Acted across corporate, commercial, IP, property and employment matters, including business establishment, restructuring and sale documents. Advised on tax, IP transfers, workplace relations, corporate governance, the Corporations Act and ASX Listing Rules, and managed trademark registrations and infringement matters.